Brand Identity
I created a cat food packaging that customers can distinguish itself from other brands, yet also retain the brand identity. I changed the overall surface graphics and colour, but still displayed the relevant information needed. Since it can only be made in vectors, I plan to have some striking elements that will catch the consumers’ eyes.
I changed their brand look by making the packaging look more bold and catered to all audiences, instead of being too sophisticated. I also still want to make the brand look trustable. I wanted my packaging to look more ‘trendy’ yet have it’s own identity (look dynamic). The original packaging didn’t really have a bright striking colour that caught my eye, as the earth tones brought the colours down.
To be different
I wanted the packaging to have a different colour for each product. Similar to the inspirations on the right, I don’t plan on putting much information (words) on the front or on the side either. I want the main illustrative surface graphics and the name of the cat food to be the focus points on the front side of the packaging.
The colours that I mainly saw for pet food pack- aging were blue, orange, red, brown and yellow. The shades are all varying, but the ones that would catch consumer’s eyes are the colours which are contrasted brightly.
Paws off!
The concept and 3 cat paws is meant to break the third wall between the user and the packaging (and the brand). It also enables more interaction between the pets and the user, it seems like we are directly talking to the cats through the owner. The wording 'keep your paws off' is also meant to invoke emotions of humor from the customer.
