Brand Identity
I created cat food packaging that customers can distinguish from other brands yet retain the brand identity. I changed the overall surface graphics and colour but still displayed the relevant information. Since it can only be made in vectors, I plan to have some striking elements that will catch the consumers’ eyes.
I changed their brand look by making the packaging bolder and catering to all audiences instead of being too sophisticated. I also still want to make the brand look trustable. I wanted my packaging to look more ‘trendy’ yet have its identity (look dynamic). The original packaging didn’t have a bright, striking colour that caught my eye, as the earth tones brought the colours down.
To be different
I wanted the packaging to have a different colour for each product. Like the inspirations on the right, I don’t plan to put much information (words) on the front or side either. I want the main illustrative surface graphics and the name of the cat food to be the focus points on the front side of the packaging.
I mainly saw blue, orange, red, brown, and yellow in pet food packaging. The shades varied, but the ones that would catch consumers' eyes were the brightly contrasted colours.
Paws off!
The concept and three cat paws are meant to break the third wall between the user and the packaging (and the brand). It also enables more interaction between the pets and the user; it seems like we are directly talking to the cats through the owner. The wording 'keep your paws off' is also meant to invoke emotions of humour from the customer.
