Malta is known to be a country with lots of youthful attractions. In the morning, tourists would go for a dive/in the waters or a walk around the whole island. There's private boat ride, amusement parks, water parks. I created a series of posts that would attract art students to visit Malta.
Attracting the audience
In the Instagram posts, I included the famous art sites that Malta is known for including the hidden gems. Anything that is artistic will attract the students As they are students, they would be interested to know how travelling in Malta is easy as every- thing is within walking distance.
Typograpby
I chose bright contrasting duotone colours. I went for a colourful theme, with experimental typography. I thought these combinations of duotone looked interesting as it is eye catching. The posts visually appealing center element with a supporting description. The typography center is the main big idea for these posts.
Pantone
Using pantone colours that contrast each other is also striking, especially with pink and blue. I used shadows to also add emphasis to the main element so to guide the user's eyes as part as the visual hierarchy. I played with the colours and typography to achieve the visuals too.
